Top 5 Marketing Resolutions for 2018

It’s a new year, which means we all have an opportunity to start fresh with a new approach. Leave your bad marketing habits behind and start the next 12 months off with a positive outlook. Below are my top 5 marketing resolutions for the year. I’ll be making these five items a priority.

1. Measure and adjust.
We all have a lot on our plate, which means we don’t always make the time to measure how our marketing is performing and then adjust our approach based on this information. This year don’t flush marketing spend down the drain! Make sure every campaign has some method of measurement. If you are running an online campaign, make sure you are tracking clicks and conversions. If it’s a print campaign, try a unique phone number that will allow you to see exactly who contacted you from that ad. There are so many tools out there that allow marketers to track ad performance. Use them!

2. Make a schedule and stick to it.
Blogging, sending email newsletters, posting on social media. These are all items that can get lost in the shuffle of running a business. Don’t let it happen this year! Create a schedule for posting and stick to it!

3. Pick three web metrics and track them monthly.
It’s easy to get overwhelmed with date when it comes to a website. Google Analytics provides an overwhelming amount of data. This year, make it a priority to track just three metrics. Maybe it’s as simple as visitors, conversions and mobile visitors. Whatever your top three are, keep track of them and make sure they’re heading in the right direction. If they’re not, make changes to your site to get the trend line moving up instead of down!

4. Create a style guide.
Don’t let your brand get away from you! Know what colors are in your logo and make sure you have that documented. Pick a few fonts that you always use and include that in your style guide as well. Have your style guide saved as a PDF and share it any time you are working on a design project or placing an order for collateral material.

5. Don’t forget face-to-face meetings.
It can be easy to hide behind your computer and focus your time on digital interactions. But many a business deal has been closed through a face-to-face interaction. Take time in 2018 to build networking into your schedule. The right meetings or events will pay off!

What are your marketing resolutions for 2018?