Are you a small business owner that has generally handled marketing yourself? Or have you used an ad agency sporadically with mixed results? Then working with a marketing consultant, like Hall Davis Marketing Strategies, might be right for you.
But what does a marketing consultant do? Whatever you want it to do! Well, within reason, of course.
Here’s a quick list of some of the services we offer:
Basically, if it has something to do with interacting with existing or potential customers, a marketing consulting firm like ours can help you. And you don’t have to be a “big” business in order to work with a consultant. Small businesses may find a consultant useful to “outsource” certain tasks that may be weighing down the owner or an employee whose strengths are in other areas.
For example, maybe you have a company newsletter that you still send out in printed form. And that newsletter is written and sent out by an employee who also juggles a variety of tasks, including answering phones and sending out bills. A marketing consultant like Hall Davis Marketing Strategies could take on your newsletter, convert to an email newsletter, and manage the content each month. You have a happier full-time staffer and you get a better newsletter that also drives traffic to your website, which helps with SEO. It’s a win-win!
Think you might benefit from a marketing consultant? Contact us for more information!
Email newsletters are a great tool for connecting with existing and potential customers. But don’t get sloppy! A poorly planned email campaign can at best do nothing, at worst, hurt your brand.
Before you conceive of an email or series of emails decide what your goal is. Here are some common examples:
You may look at this list and think, “I want to do all of these, or three of these things.” And to that I would say, “Great. But pick one thing to accomplish per email.”
Too often people cram six messages into a single email newsletters and then are disappointed in the results. But think of how you use email. You go through emails pretty quick, right? How often do you scroll all the way on a marketing email? Not very often, I’d bet.
Pick one main message that you want to convey in each email. You can throw in a few added bits of content/links on the off chance that you catch someone’s attention. But don’t expect a reader of an email newsletter to spend more than a few second scanning what you send. If your message doesn’t convey quickly, it’s not worth sending.
Want help developing an email newsletter program? Contact Hall Davis Marketing Strategies today!
Being a small-business owner is a time-consuming endeavor. Most of the work falls on your shoulders. Often, the last thing a small-business owner has time to do is actually market the business. They are too busy keeping their existing customers happy to stop and put any effort into finding new customers. Gone are the days when a few print ads in the local paper will keep the phones ringing. In today’s environment, a social media presence is a requirement for any small business. But setting up that social media presence takes time.
That’s where Hall Davis Marketing Strategies can help. We’ve developed the Small Business Social Media Startup Package to help small business owners in Connecticut get an important foothold in the social media marketing world.
Here’s what the Small Business Social Media Startup Package includes:
The total cost for the Small Business Social Media Startup Package is $599.
Additional services, to be billed separately, can include:
Let Hall Davis Marketing Strategies take some of the stress of social media marketing off your shoulders. Contact us for more information today!
I recently met with a small business owner who was just looking to rejuvenate her business. She met with me because she was interested in Facebook advertising.
She was already sold on the idea of Facebook advertising, but wasn't sure how to go about it. She wanted me to help start running ads.
But as we started discussing her goals, it became clear to me that Facebook advertising wasn't the right first step with her. What she needed to do was simply put herself out there in her face-to-face interactions and pitch her business. I'm convinced she'll have a much better conversion rate if she just starts telling people what she offers than if she starts spending hundreds of dollars on Facebook.
She admitted to me that she was uncomfortable with "putting herself out there." And I get it. It is HARD to take the first step and try to sell your services. It feels icky to most people except those who are natural-born sales people. But guess what, no one will know about your business if you don't tell anyone!
I often think that business owners want to find a magic pill -- a paid advertising campaign -- that will miraculously bring qualified customers to their doorstep. But the reality is, for most businesses starting out, it's much cheaper (sometimes free!) to just tell people that you meet what you do. It may not feel comfortable at first, but it will feel comfortable eventually.
I'm Christina H. Davis and I'm the founder and owner of Hall Davis Marketing Strategies. Learn more about me on my LinkedIn profile.