Maybe social media isn't such a big deal after all?

I write a column for the Worcester Business Journal called Digital Diva. In it, I write about technology issues impacting businesses. Not surprisingly that often involves social media. In my most recent column, I looked at how effective Facebook really is at driving sales for ecommerce businesses. The truth is, it's not terribly effective. But that doesn't mean you should give up on Facebook entirely. Find out why by reading the complete column at WBJournal.com.