You’ve been told that you need to engage in social media marketing, but you’re not convinced. You’re already busy, so why add another thing to your long to-do list? Well, here’s a brief crash course in what social media marketing can do for your small business:
The best thing about social media marketing is that it is a free* way to reach your customers. Twenty years ago, if you wanted to get news out to your customers about a new product launch, your only option was to go to media outlets and advertise. But today, you can blog about your new product on your website and then spread that blog post via your email newsletter and social media channels like Facebook and Twitter.
The key to being strategic about social media (we like the word strategic; it’s in the name of our company after all) is to think about your customers. For example, if you’re a restaurant, you have to first consider what type of clientele is going to come to your restaurant. Are they young? Or are they old? Are they rich? Or are they middle class? The answers to those questions are going to help you determine the social media outlets you want to focus your marketing efforts on. Click here to request a PDF report on the various demographics of social media site.
Another important point to remember when it comes to social media is that it’s ongoing. You can’t just set up a Facebook page and then sign off for six months. If you are going to engage in social media marketing, you need to commit to it. That doesn’t mean you have to devote a ton of time to it, however. For example, if your website has a blog, just make sure that you distribute your posts via your social media accounts. That will help extend the reach of your blog posts and improve your search engine results, which will in turn increase traffic to your site, which will in turn mean more sales leads for your business. See, it’s just that easy**.
*Technically social media is free. But if you include the time you or your staff spend on it, there is a cost. And then once you get more involved in social media marketing, you may find yourself spending money on more advanced management tools or marketing campaigns to attract more followers for your social media accounts. As the old saying goes, there is no such thing as a free lunch. Same applies to marketing.
**Well, it’s not THAT easy. But it’s not impossible. It just takes some time and some planning. We can help you with both of those, by the way.
I'm Christina H. Davis and I'm the founder and owner of Hall Davis Marketing Strategies. Learn more about me on my LinkedIn profile.